The Story of Our Hand Drawn Logo

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Hand drawn logo for the Wanderlust Studio

When I set out to create my own brand image, I knew it had to be something that truly reflected the elements that represent what this business means to me. The logo is composed of many symbolic elements that encompass a lot of meaning. 

On the technical side, it was very important to me that I created  it using my own hands. Here, I will briefly break down the different aspects of how I created our hand drawn logo.

The Wanderlust Studio hand drawn vw bus logo

The Westie Bus!  Ever since I was a kid, I wanted a Westie.  I wasn’t as interested in the actual bus model (like I used for my logo) as I was in the camper, honestly.  The VW camper van represented the idea of travel and freedom.  The bus VW is still an icon for the free spirited and has a clean look- so I went with it.  

I drew the van first and changed the emblem on the front to the W.S.  It was really fun to draw but, sadly, I did not take any in-progress photos.  Mechanical pencils are typically my go-to drawing tool.  I drew this one with my nearly 20 year old year old 0.5 Pentel.

After the first stage, I went over the entire drawing with a Micron and erased the pencil.  

 For the lettering portion, I referred to a sign maker’s handbook which was given to me by my father, who got it from his father.  The book was published in the 1930’s and full of some really great vintage fonts and is barely holding together.  I love it!  As a parent who works from home, it was only natural that I had some “assistance” from my little guy.  (He mostly just kept taking my ruler.)  So in some ways, this logo involved four generations of my family.

With the book as my reference, I worked out the lettering for the “Wanderlust” portion of the logo first.  The original version had all of the letter stems (the main vertical stroke in upright characters) following the curve of the word.  I didn’t like that so I changed it.

In the final version, I used stems that remained vertical regardless of the curve.  This worked much better.

For the “The” and “Studio”, I used a different font that was really fun to draw.  

Once I finished penciling out the text, I went over everything with a micron and scanned it.  

The end result is a logo with text and image that can be rearranged into many configurations and shapes for a multitude of applications.  I am really happy with this hand drawn vintage inspired logo. 

I hope you enjoyed this little story of our hand drawn logo.  If you need help with a design project, either hand drawn or digital, be sure to visit our project portfolio and fill out out the contact form on the page.

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